By offering child-focused therapy services, Foundations Therapy, helps families overcome the challenges of ADHD, disruptive behavior disorders, and anxiety. The brand identity needed to feel cheerful and energetic, but also position founder, Jill DiPietro, as the expert she is.
Whimsical faces give personality to the brand symbol for an overall mood that is fun and approachable. The bold shapes feel like construction paper cutouts while the blocks are a reference to the building (and rebuilding) of foundations between parent and child.