The Glow Skincare design concept began with a vision of bright labels on amber apothecary-style bottles. Inspired by neon lighting, aura photography, and bubbles of lava lamp liquid, I set out to create an identity that felt youthful, expressive and luminescent. The imagery needed to reference the look and feel of glowing skin and the use of all-natural plant ingredients.
Simple line art style illustrations play a huge part in the overall brandscape. You see hints of dripping oils, organic shapes, and botanical elements. These patterns, when overlayed onto black/white portraits, begin to feel like some new version of electromagnetic field photography where your aura is revealed in swirling organic shapes (instead of colors).